Pricing Strategy

Markup Calculator

Convert between cost, markup and margin — so you stop confusing a 50% markup with a 50% margin.

Free · no account · calculates in your browser

Your numbers

Selling price

₹750.00

Profit per unit
₹250.00
Margin on selling price
33.33%

Always lower than the markup. This is the number that matters.

How this is calculated

Selling price = Cost × (1 + Markup ÷ 100). Margin % = Profit ÷ Selling price × 100.

Markup is measured against cost; margin against the selling price. A 50% markup is a 33.3% margin — mixing them up is the most common pricing error in small retail.

Worked example

Cost price₹500
Markup on cost50 %
Selling price₹750.00
Profit per unit₹250.00
Margin on selling price33.33%

Formula: Selling price = Cost × (1 + Markup ÷ 100). Margin % = Profit ÷ Selling price × 100.

Frequently asked questions

How do I calculate markup?

Selling price = Cost × (1 + Markup ÷ 100). Margin % = Profit ÷ Selling price × 100. For example, with cost price of ₹500, markup on cost of 50 %, the selling price is ₹750.00.

What does this markup calculator not include?

Markup is measured against cost; margin against the selling price. A 50% markup is a 33.3% margin — mixing them up is the most common pricing error in small retail.

Is this markup calculator free?

Yes. It is free, needs no account, and calculates in your browser — the numbers you enter are not sent to LaunchGrid.

Related free tools

Selling online? Read how to sell online in India or calculate your product profit margin.

What people use this for

  • Set a markup over cost
  • Convert markup to margin
  • Check reseller pricing
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