Marketing

Ad Profitability Calculator

Find the ROAS you need before ads make money, and whether the campaign you are running clears it.

Free · no account · calculates in your browser

Your numbers

Profit after ad spend

₹22,000

Your ROAS
3.6×
Break-even ROAS
2.5×

The ROAS below which ads lose money at this margin.

Gross profit before ads
₹72,000

How this is calculated

Gross profit = Revenue × Margin ÷ 100. Profit after ads = Gross profit − Ad spend. Break-even ROAS = 100 ÷ Margin %.

Uses the revenue your ad platform attributes to itself, which platforms tend to report generously. Compare against your own order data before trusting a thin result.

Worked example

Ad spend₹50,000
Revenue from ads₹1,80,000
Gross margin on that revenue40 %
Profit after ad spend₹22,000
Your ROAS3.6×
Break-even ROAS2.5×
Gross profit before ads₹72,000

Formula: Gross profit = Revenue × Margin ÷ 100. Profit after ads = Gross profit − Ad spend. Break-even ROAS = 100 ÷ Margin %.

Frequently asked questions

How do I calculate ad profitability?

Gross profit = Revenue × Margin ÷ 100. Profit after ads = Gross profit − Ad spend. Break-even ROAS = 100 ÷ Margin %. For example, with ad spend of ₹50,000, revenue from ads of ₹1,80,000, gross margin on that revenue of 40 %, the profit after ad spend is ₹22,000.

What does this ad profitability calculator not include?

Uses the revenue your ad platform attributes to itself, which platforms tend to report generously. Compare against your own order data before trusting a thin result.

Is this ad profitability calculator free?

Yes. It is free, needs no account, and calculates in your browser — the numbers you enter are not sent to LaunchGrid.

Related free tools

Selling online? Read how to sell online in India or calculate your product profit margin.

What people use this for

  • Set a ROAS target
  • Kill an unprofitable campaign
  • Brief an agency
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