Customer Acquisition Cost Calculator
Divide what you spend on getting customers by how many you got, to find what each one costs.
Free · no account · calculates in your browser
Your numbers
Cost per customer
₹833.33
- Total acquisition spend
- ₹1,00,000
How this is calculated
CAC = (Marketing spend + Sales cost) ÷ New customers won
Count only NEW customers. Including repeat buyers understates CAC, which is the most common way this number gets flattering.
Worked example
| Marketing spend | ₹80,000 |
|---|---|
| Sales cost | ₹20,000 |
| New customers won | 120 |
| Cost per customer | ₹833.33 |
| Total acquisition spend | ₹1,00,000 |
Formula: CAC = (Marketing spend + Sales cost) ÷ New customers won
Frequently asked questions
How do I calculate customer acquisition cost?
CAC = (Marketing spend + Sales cost) ÷ New customers won. For example, with marketing spend of ₹80,000, sales cost of ₹20,000, new customers won of 120, the cost per customer is ₹833.33.
What does this customer acquisition cost calculator not include?
Count only NEW customers. Including repeat buyers understates CAC, which is the most common way this number gets flattering.
Is this customer acquisition cost calculator free?
Yes. It is free, needs no account, and calculates in your browser — the numbers you enter are not sent to LaunchGrid.
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What people use this for
- Judge a channel
- Set an ad budget
- Compare against lifetime value